Lead capture apps for exhibitions can cost anywhere from £50 to £700 or more per event. That’s a significant chunk of budget, particularly when you’re already paying for stand space, build costs, travel, and staff time. So the question is fair: is it actually worth the money?
The short answer is yes, if you pick the right app and use it properly. The longer answer depends on how you measure value, how your team works on the day, and how quickly you follow up after the event.
The real cost of not using a lead capture app
Before we look at what lead capture apps offer, consider what you’re already spending. Take the total cost of exhibiting i.e. stand build, floor space, staff wages, travel, accommodation, and marketing materials, and divide it by the number of minutes your stand is open. For many exhibitors, that figure lands at £50 or more per minute.
At that rate, every minute your team spends scribbling contact details on a notepad is expensive. A lead capture app lets your staff scan a badge or business card in seconds and get straight back to the conversation. That’s time saved and more conversations had.
Then there’s the risk of losing what you’ve captured. Handwritten notes get coffee spilt on them, stuffed into coat pockets, or left on the stand at the end of the day. Even if they survive, half of them are illegible by the time someone tries to decipher them back at the office. Digital records don’t have that problem.
